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Pricing Your Home Right the First Time

  • Writer: Jamie Blakely
    Jamie Blakely
  • Jan 14
  • 2 min read

One of the most important decisions a seller makes is how to price their home at launch. Get it right, and you attract strong interest and better offers. Get it wrong, and the home can sit—often selling for less than it should have.

Here’s why pricing it right the first time matters so much.


1. The First Two Weeks Are Critical

The highest level of buyer interest happens early.

  • New listings get the most attention

  • Serious buyers act quickly

  • Overpricing wastes this window

Reality: You can’t recreate “new listing” momentum later.


2. Buyers Know the Market

Today’s buyers are informed.

  • They compare similar homes instantly

  • They track price changes

  • They recognize overpricing fast

What happens: Overpriced homes get skipped, not negotiated.


3. Overpricing Often Leads to Lower Final Sales Prices

It feels safer to “test the market,” but:

  • Showings slow down

  • Price reductions become necessary

  • Buyers expect discounts

Irony: Homes priced too high often sell for less than well-priced ones.


4. Correct Pricing Creates Competition

Well-priced homes:

  • Attract more buyers

  • Generate multiple offers

  • Strengthen the seller’s position

Psychology: Competition increases perceived value.


5. Pricing Is About Data—Not Emotion

Sellers naturally focus on:

  • What they paid

  • What they invested

  • What they hope to get

Buyers focus on:

  • Comparable sales

  • Condition

  • Value relative to other options

Pricing works when it aligns with buyer logic, not seller emotion.


6. Condition and Location Affect Price More Than Size

Two similar homes can price very differently.

  • Updates matter

  • Layout matters

  • Street and neighborhood matter

A realistic price reflects how your home compares—not just what it offers.


7. Price Reductions Change Buyer Perception

Once a home is reduced:

  • Buyers wonder why it didn’t sell

  • Negotiating power shifts

  • Confidence drops

Best move: Price strategically from day one to avoid this.


Final Takeaway

The right price does three things:

✔ Attracts attention

✔ Creates urgency

✔ Protects your final sale price

Pricing isn’t about guessing—it’s about positioning.

 
 
 

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